Digital Marketing Services by Evolisyss
Built for Performance, Compliance, and Growth
Evolisyss offers full-spectrum digital marketing services across SEO, SEM, SMM, and email marketing — engineered for performance, compliance, and measurable ROI. Campaigns are executed using platforms like Google Ads, Meta, LinkedIn, TikTok, and Mailchimp, supported by tools such as SEMrush, Ahrefs, GA4, and Zapier. With GDPR, CCPA, and CANSPAM compliance baked in, each strategy aligns with KPIs like CTR, CPA, ROI, and conversion rate to drive scalable growth.
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Search Engine Optimization (SEO)
Full-spectrum SEO including keyword clustering, semantic content scoring, page experience audits, and crawlability enhancements. Executes technical improvements like schema.org markup, hreflang tagging, and canonical structure validation using SEMrush, Ahrefs, Moz, and Google Search Console.
Search Engine Marketing (SEM / PPC)
Data-driven ad campaigns via Google Ads and Bing Ads with exact/phrase/broad match types, ad extension layering, CPC/CPA control, Quality Score tuning, and conversion pixel configuration. Advanced retargeting using RLSAs, lookalike segments, and Google Ads Scripts for budget control.
Social Media Marketing (SMM)
Platform-specific campaign builds for Meta (Facebook/Instagram), LinkedIn, TikTok, and X (formerly Twitter) using custom audience segmentation, behavior-based targeting, and dynamic ad creatives. Tracks engagement using Meta Pixel, TikTok Pixel, and UTM attribution tags, aligned with funnel KPIs (reach, engagement rate, CPL, ROAS).
Email Marketing Campaigns & Automation
Rule-based email sequences, behavioral segmentation (RFM, LTV, cart abandonment), dynamic personalization (merge tags, conditional logic), and compliance validation using Mailchimp, SendGrid, and Campaign Monitor APIs. DNS records (SPF, DKIM, DMARC) are configured to ensure inbox deliverability, while A/B subject line testing and CTA heatmaps refine campaign efficiency.
Data-driven strategies engineered to align with Google's ranking algorithms (Panda, Hummingbird, BERT, Helpful Content), enhance indexation efficiency, and deliver sustained organic traffic growth through semantic alignment and technical precision.
On-Page SEO Optimization
- • Title tags, meta descriptions, and header tags (H1-H6) aligned with semantic relevance
- • Schema.org structured data (JSON-LD) integrated for enhanced SERP features
- • Web performance tuned to Core Web Vitals using Lighthouse
- • Mobile-first indexing compliance via viewport configuration
Advanced Keyword Intelligence
- • Keyword clustering using SEMrush Topic Clusters and Ahrefs Parent Topic models
- • NLP-based term frequency–inverse document frequency (TF-IDF) scoring
- • Search intent mapping (informational, commercial, navigational, transactional)
- • Integration of entity recognition using Google NLP API
Topical Authority & Link Graph Development
- • Identification of topical gaps through Ahrefs' Content Gap tool
- • Internal linking based on semantic proximity and topical clusters
- • Off-page SEO via white-hat link acquisition strategies: HARO, guest posting
- • Anchor text diversification modeled on competitor LSI distribution
Technical SEO Infrastructure
- • XML sitemap validation, robots.txt hygiene, canonicalization logic
- • Faceted navigation fixes, JavaScript rendering audits
- • HTTP headers for caching, compression (GZIP/Brotli)
- • HSTS deployment for HTTPS-only environments
Real-Time Reporting & Intelligence Dashboards
Integrated Dashboards
Fully integrated Data Studio dashboards with Google Analytics 4, GSC, Ahrefs API, and Core Web Vitals API
Metrics Tracked
Organic CTR by query, impression delta by device, bounce rate by entry page, and indexed-to-submitted page ratio
Conversion Tracking
UTM tagging and GTM event triggers (scroll depth, CTA clicks, form submits)
Precision-built PPC campaigns engineered for high-ROI acquisition, algorithm-level bidding control, and full-funnel targeting using search intent, behavioral signals, and attribution modeling.
Search Engine Campaign Structuring
- • Google Ads (Search, Performance Max, Shopping, Display) campaign setup
- • Microsoft Advertising (Bing Search, Microsoft Audience Network)
- • Account-level segmentation via SKAGs (Single Keyword Ad Groups)
- • Budget allocation per intent-based funnel stage
Match-Type and Query Control Strategy
- • Exact, Phrase, and Broad Match usage refined through historical query segmentation
- • Real-time integration with Search Terms Report
- • Dynamic Keyword Insertion (DKI) enabled where CTR delta ≥ 1.3 baseline
- • Negative keyword matrices for wasteful impression trimming
Ad Copy Testing & Variant Optimization
- • A/B testing of ad text using RSA (Responsive Search Ads) format
- • CTA variants matched to funnel position
- • Ad extension coverage: site links, callouts, structured snippets
- • Lead forms, price extensions, and promotion labels
Automated Bidding & Budget Scaling
- • Smart Bidding strategies: tCPA, tROAS, Maximize Conversions
- • Manual override triggers for budget reallocation using Scripts and Rules
- • Spend pacing logic aligned with daily burn rate
- • Seasonal CPC inflation models
Retargeting & Audience Layering
- • RLSA (Remarketing Lists for Search Ads), Custom Intent, Similar Audiences
- • Time-decay models applied for session recency segmentation
- • Cross-device audience tracking via Google Signals
Attribution & ROI Measurement
- • UTM-based URL tagging for source/medium/campaign granularity
- • Assisted conversion tracking via Data-Driven Attribution (DDA)
- • eCommerce funnel analysis for ROAS and CPA benchmarking
Compliance Tags: Conforms to Google Ads Policies, Microsoft Advertising Editorial Guidelines, and GDPR-compliant tracking.
Cross-platform paid and organic marketing campaigns engineered for maximum user engagement, CTR lift, and audience conversion through interest-layered targeting, native creatives, and signal-based optimization.
Paid Ad Campaign Deployment (Meta, TikTok, LinkedIn)
- • Media buying across Facebook Ads Manager, Instagram Ads, TikTok Ads Manager
- • Multi-objective campaigns (Traffic, Conversions, Lead Gen, App Installs)
- • Device-specific and placement-specific targeting
- • Instagram Reels vs. Feed, TikTok For You Page, LinkedIn Sponsored InMail
Ad Set Segmentation & Audience Targeting
- • Lookalike audiences generated from CRM uploads or pixel-tracked events
- • Behavioral signals (purchase history, video views, cart activity)
- • Demographic filters (age, gender, location) and custom interests
- • Layered exclusions to avoid ad fatigue and CPM inflation
Platform-Native Creative Production
- • Reels (9:16), Stories, and Carousel creatives built to aspect ratio specs
- • UGC-style ads for TikTok, professional creatives for LinkedIn
- • Interactive polls for Instagram
- • Motion graphics rendered with SRT subtitles for silent auto-play
Organic Social Strategy Integration
- • Weekly and monthly content calendars mapped to brand goals
- • Hashtag cluster modeling for discoverability and trend-jacking
- • Community management playbook: comment threads, inbox autoresponders
- • DM filters and engagement optimization
Conversion & Event Tracking Systems
- • Meta Pixel, TikTok Pixel, and LinkedIn Insight Tag deployed
- • Server-side conversion API (CAPI) enabled for cookieless tracking
- • Event prioritization schema: ViewContent, AddToCart, Purchase
Performance Metrics & Optimization Loops
- • Real-time dashboards via Meta Business Suite, TikTok Ads Manager
- • Metrics tracked: CPM, CTR, ROAS, Frequency, Engagement Rate
- • Budget reallocation triggered by CPA thresholds and CTR drop alerts
Compliance Tags: Aligned with Meta Advertising Standards, TikTok Ad Guidelines, LinkedIn B2B Policy, and all platform-specific ad restrictions.
Each campaign type is engineered for a specific conversion path, integrating channel-specific tactics, automation logic, and KPI mapping across the full marketing funnel.
Brand Awareness Campaigns (Top of Funnel)
- •Multi-channel display ads via Google Display Network, Meta Ads, and YouTube Pre-Roll
- •Retargeting logic via Meta Pixel, Google Ads Remarketing, and TikTok Pixel
- •CPM-based bidding, frequency capping, and impression-level tracking via Google Analytics 4 (GA4)
Lead Generation Funnels (Mid-Funnel Conversion)
- •Paid traffic directed to high-converting landing pages (built using Unbounce, Webflow, or WordPress Elementor)
- •Multi-step forms with CRM integration (e.g., HubSpot, Zoho, Salesforce) via webhook/API
- •Lead scoring and automation triggers based on form completion and session duration
Local SEO Campaigns (Geo-Targeted Visibility)
- •Google Business Profile (GBP) optimization: categories, posts, UTM-tracked URLs
- •Structured NAP (Name, Address, Phone) citation cleanup on directories like Yelp, YellowPages, Bing Places
- •Localized content clusters and schema markup using LocalBusiness and GeoCoordinates
ECommerce Growth Campaigns (Full Funnel)
- •Google Shopping Feed and Meta Catalog optimization (product titles, GTIN, MPN, custom labels)
- •Conversion tracking via GA4 Enhanced eCommerce, Shopify Pixel, and Meta Conversions API
- •Dynamic remarketing ads, abandoned cart flows, and email triggers tied to product engagement
B2B Lead Outreach Campaigns (High-Intent Nurture)
- •LinkedIn Ads with targeting filters: job title, industry, seniority, company size
- •Email outreach automation using Apollo.io, Lemlist, or Woodpecker
- •Multi-touch sequences (LinkedIn message → email → retargeted ad) with engagement scoring
We deploy a purpose-built digital marketing stack for precision targeting, behavioral tracking, campaign scaling, and automation across all channels.
SEO Tools
- • Ahrefs: Backlink audits, keyword gap analysis
- • SEMrush: Competitor monitoring, keyword clustering
- • Moz Pro: Page optimization, domain insights
- • Screaming Frog: Site crawl diagnostics
Paid Search (PPC) Platforms
- • Google Ads: Search, Display, Shopping, YouTube
- • Microsoft/Bing Ads: Cross-network PPC coverage
- • Optmyzr: PPC rule automation, Quality Score tracking
Social Media Marketing (SMM)
- • Facebook Business Suite: Campaign creation
- • Buffer: Post scheduling, engagement reporting
- • TikTok Ads Manager: Video ad deployment
Email Marketing Tools
- • Mailchimp API: Segmented bulk sends
- • SendGrid: Transactional email delivery
- • ActiveCampaign: CRM-linked workflows
Analytics & Pixel Tracking
- • Google Analytics 4 (GA4): Event-based tracking
- • Meta Pixel: Conversion events tracking
- • LinkedIn Insight Tag: Professional demographics
Workflow Automation
- • Zapier: Cross-platform workflow triggers
- • HubSpot Workflows: Lead scoring automation
- • Make.com: Custom logic sequences
All campaigns are executed within strict legal, technical, and platform-specific compliance frameworks to ensure full data protection and policy adherence.
Regulatory Compliance
- • Aligned with GDPR (EU), CCPA (California), COPPA (Children's Privacy)
- • CANSPAM (US) for all data handling, storage, and communication
- • Double opt-in enforcement and data minimization across all lead forms
Data Protection & Storage
- • Secure storage of contact information in encrypted databases
- • Email addresses and behavioral data stored with access control
- • Audit logs and expiry logic implementation
Advertising Platform Policy Adherence
- • Ad creatives and targeting settings reviewed for full compliance
- • Google Ads, Meta Ads, and LinkedIn Ads policy centers alignment
- • No use of prohibited categories, misleading claims, or restricted segments
Tracking Consent & Cookies
- • Cookie banners implemented via IAB TCF 2.2 standards
- • Real-time opt-in logging and consent state storage
- • Support for geo-based triggers (e.g., EU-only display)
Email Compliance Systems
- • Unsubscribe links auto-inserted in all outbound campaigns
- • Suppression list checks and bounce management
- • Complaint feedback loop integrations via SendGrid or Mailchimp
Our Digital Marketing Process
End-to-end execution pipeline designed to align digital channels, real-time analytics, and campaign objectives with measurable business outcomes.
Discovery & Research
Business model audit, current traffic source evaluation, and competitor keyword profiling using SEMrush, Ahrefs, and Similarweb. Market segmentation and buyer persona mapping to identify channel fit and demand gaps.
Strategy & Planning
Channel selection (SEO, SEM, SMM, Email) based on business goals, funnel stages, and budget thresholds. KPI alignment on CTR, CPA, ROI, Conversion Rate, Open Rate, and Customer Lifetime Value (CLV).
Campaign Development
Creation of platform-native creatives for Meta Ads, Google Ads, and LinkedIn Campaign Manager. Content and ad copy tailored with NLP-driven intent targeting and semantic keyword clusters.
Execution
Scheduling via Hootsuite, Buffer, and native ad managers with multi-device delivery. Live monitoring for impressions, clicks, engagement spikes, and anomaly detection.
Optimization
A/B testing of CTAs, thumbnails, subject lines, and ad placements. Bid strategy refinements (e.g., Maximize Conversions, Target ROAS) and heatmap-based landing page tweaks.
Reporting
GA4 custom dashboards, Looker Studio integrations, and scheduled PDF/CSV reports. Breakdown by channel, attribution model (last-click, linear, data-driven), and conversion goal.
Iteration
Monthly performance retrospectives and sprint-based roadmap revisions. Integration of new trends, search term surges, or algorithmic updates (Google Core, Meta Ads AI shifts).
Ready to start your project? Get in touch with us today.
Contact Us NowOur Plans
Discover our diverse portfolio of cutting-edge projects and innovative solutions.
Starter
Early-stage Startups, MVP Launches
$800/month
- +Single Channel Only
- +Choose from: SEO, SEM, SMM, or Email Marketing
- +Basic reporting & analytics
Growth
SMEs, Local Businesses
$1,800/month
- +Multi-Channel: SEO + Google Ads (SEM)
- +Meta/TikTok/LinkedIn Ads (SMM)
- +Cross-platform campaign management
- +Monthly performance reports
Full-Funnel
E-commerce Brands, DTC
$2,900/month+
- +Full Suite: SEO + SEM + SMM
- +Automated Email Campaigns
- +Conversion Funnel Builds
- +Advanced analytics & attribution
Enterprise
Healthcare, SaaS, Fintech
Custom Quote
- +Fully Custom Stack
- +CRM (HubSpot/Salesforce) Integration
- +API Integrations + BI Dashboards
- +Dedicated account management
Precision execution, real-time transparency, and performance you can measure.
Platform-Native Deployment
Campaigns structured to meet Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads compliance and algorithm requirements.
ROI-Driven Strategy
Every funnel, ad, and keyword is tied to bottom-line KPIs — CTR, CPA, CAC, ROAS — not surface metrics.
Transparent Reporting
Custom dashboards in Google Analytics 4 (GA4), Looker Studio, and CSV reports for end-to-end attribution visibility.
Compliance-First Execution
All campaigns follow GDPR, CCPA, COPPA, and CANSPAM protocols with cookie consent and opt-out systems.
Cross-Functional Team
In-house coordination across SEO analysts, paid media buyers, email automation experts, and UX designers.
Proven Vertical Experience
Successfully managed campaigns in Healthcare, SaaS, DTC E-commerce, Finance, and B2B Tech verticals.
Frequently Asked Questions
